5 concepts of marketing

Production Concept

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Product Concept

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Selling Concept

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Marketing Concept

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Societal Marketing Concept

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Production Concept

Focuses on mass production and affordability.

Example: Reliance Jio made mobile data affordable and widely available across India.

Product Concept

Believes customers want the best quality product.

Example: Apple focuses on innovation and premium features in iPhones.

Selling Concept

Pushes products through aggressive sales efforts.

Example: Insurance companies using cold calls to sell policies.

Marketing Concept

Focuses on understanding and satisfying customer needs.

Example: Amazon personalizes recommendations based on user behavior.

Societal Marketing Concept

Balances profits, customer satisfaction, and social good.

Example:The Body Shop promotes cruelty-free products and sustainability.