Set Goals

Define what you want (followers, engagement, sales).

Know Your Audience

Understand their interests & pain points.

Pick 3-5 Content Pillars

A content pillar is a core topic or theme that organizes and guides your content strategy for consistency and engagement.

Choose Formats

Reels, carousels, quotes, Q&A, blogs.

Plan a Content Calendar

Post consistently (mix education, engagement & promotion).

Optimize for Reach

Use hashtags, trends & best posting times.

Track & Improve

Analyze engagement & adjust strategy.

A content pillar is a core topic or theme that organizes and guides your content strategy for consistency and engagement.

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