How to Start a Career in Digital Marketing

idma Academy

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Digital marketing is one of the most in-demand careers today, offering flexibility, growth, and endless opportunities!

Why Digital Marketing?

1️⃣ SEO - Mastering search rankings   2️⃣ Content Creation - Creating engaging content   3️⃣ Data Analysis - Tracking performance

Key Skills You Need

Digital marketing has something for everyone! Pick a path that excites you:

Find Your Path

SEO Specialist – Help websites rank higher   Social Media Manager – Create and manage content   Content Marketer – Engage people through blogs & videos  Data Analyst – Dive deep into performance data

Options you have

Certifications are a great way to show off your skills!

Some top ones to check out

Google Analytics Facebook Blueprint IDMA’s Digital Marketing Certification

Get Certified!

Show what you can do! Create a portfolio with samples of your work, like blog posts, social media designs, or analytics reports. This will help you shine to future employers.

Build a Portfolio

Digital marketing is all about connections!

Network on LinkedIn, join industry groups, and apply for internships to start building experience. The right connection can be your foot in the door!

Network & Apply

Ready to start digital marketing?

Need guidance? Explore courses that help you grow—like those at Cumberland College!

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