The landscape of digital marketing changes every year, and in 2024, we’re going to see even more changes than you can imagine. Do you remember how much Voice Search trended last year? This year, many new trends are emerging as well.
Today, we’re going to talk about some of these new trends in digital marketing 2024.
The simple rule of marketing is that just like people’s behaviors and patterns change every year, marketing also changes because they are related to each other. In 2024, there are going to be some significant trends related to marketing, which we will discuss in this article. Make sure to read this article till the end so that your marketing predictions and goals for 2024 remain clear.
The simple rule of marketing is that just like people’s behaviors and patterns change every year, marketing also changes because they are related to each other. In 2024, there are going to be some significant trends related to marketing, which we will discuss in this article. Make sure to read this article till the end so that your marketing predictions and goals for 2024 remain clear.
New Trends In Influencer Marketing
First, let’s talk about the sector of influencer marketing because it’s going to boom in the coming years. But understand this, nowadays it’s not just content creators producing content; many companies and their CEOs are creating content too. Earlier, companies heavily relied on influencers to market their products. Influencer marketing will remain reliable, but you also need to understand that companies nowadays have in-house social media marketing teams producing content for them.
CEOs also show their face, which increases awareness of their brand or business. Besides, they also gain fame. So, they have started doing their marketing themselves. For example, if they used to run their Facebook ads themselves, now they have started creating content on their Instagram for marketing, which is reducing their marketing acquisition cost significantly.
In 2024, you will see this trend a lot: most companies will dive into content creation. If there’s a digital marketing agency, it will talk about digital marketing. If there’s a hair care company, or someone selling hair oils, their industry or company will start giving solutions for hair problems on Instagram. Companies like these are coming up, just like companies used to rely on influencers for marketing, now they will start creating their content. Influencers who rely on brands will start launching their products.
You must have seen how many products Tech Bar has because they needed more than sponsorships or Google Adsense money on YouTube. They need a product of their own that resonates with their audience. In the upcoming years, if you think of starting content creation, make sure your content is very genuine, and besides, if brands approach you, think about how you can monetize your audience in the future because nowadays, anyone with 10,000 to lakh followers can become a content creator. Still, those who will be able to monetize themselves in the future will be the ones whose audience quality is very high and whose followers are also excellent.
New Trends In Paid Marketing
Now, let’s talk about our next trend, which is Ads, which is very prevalent in the world of marketing and is also the future of ads. People get SEO done but focus more on PPC ads and performance marketing. There’s a big change coming in performance marketing. Let us tell you a small story.
Google announced last year that they would remove the cookie section in Quarter 4 of 2023. Now, you must remember that whenever we used to visit any website, we would get a pop-up asking if we wanted to accept all the cookies, and we had to accept them. Otherwise, we couldn’t access the data that was on the website. This meant that Google could track everything – which websites we visited, what we needed, our email ID, phone number, basically everything. But what happened is, in Quarter 4, Google made up some excuses and also removed this data access.
Now, this year, in the end, cookies will be removed, so as soon as these cookies are removed, Google Ads will have a significant impact. Running Google Ads is already very difficult. Targeting people through Google Ads is a little difficult through the ads. Obviously, and let me also clarify that Meta’s data process is a bit different. It doesn’t use many cookies; it uses our data through social media and other websites. It can only do that when our pixel is integrated into the website.
So, when these cookies are removed, Google will face the biggest problem that it won’t be able to target people properly because it won’t have real-time data about the audience, like who needs what, and who is searching for what. So, people who want to work in Google Ads in the future need to understand that if these cookies are removed, it will be a bit difficult for you to target your audience or your client’s audience properly. But Google might postpone the cookie part till next year, and it might remove the cookies, so it might bring something new.
New Trends In Social Media
Now, let’s move on to our next point, which is about social media, specifically Instagram because Instagram is booming a lot. You also know that many people are earning from Instagram and creating content. Now, Instagram has announced many major updates, and I’m here to relate Instagram updates in terms of content creation because something terrible is going to happen.
Instagram has announced a new update. What will happen is, let’s say I’m a content creator, I’m just starting out, I’m posting properly, doing everything on Instagram. What will happen is, I’ll get a lot of achievement awards on my Instagram account as soon as I cross those particular achievements. For two weeks, I’ll get higher engagement and higher reach on my account. So, for these new content creators who are just starting content creation, this feature will be very good because they won’t have to spend much time going from 0 to 10,000 followers.
So, this Instagram update will give a head start to budding content creators because they will achieve more in less time. And that’s why I said this in the beginning too, if you’re thinking of starting content creation, choose a specific industry related to you, and curate content because your goal of content creation shouldn’t be like, “Oh, I’ll take any sponsorship that comes my way.”
If your audience quality is good, you’ll be called a good content creator. If your audience quality is not good, you won’t be called a good content creator. And if you start content creation of anything, one day you’re making daily blogs, one day you’re posting dance videos, one day you’re talking about trading, then no industry or brand will be able to relate to your content, and then you’ll get more and more promotions related to gaming, which ultimately you’ll have to do because you have to earn through content creation. Well, make sure if you want to start content creation in 2024, this is a really good time.
New Trends In Automation and AI
Now, let’s move on to the next point, and the most awaited topic is automation and AI. Now, in the marketing world, you must be hearing about AI from everyone. AI is coming to make our work easier; it’s not coming to take our jobs. Let me just give you a very simple example. If you’ve seen reels on Instagram, the editing is done on reels by a very professional video editor. And if we get the same thing done by an AI, it won’t provide that human touch and creativity. The day it becomes possible for AI to include creativity just like normal humans do, then AI jobs will come.
Such things will come in the future, but in the current scenario, AI will not take your jobs. AI has already arrived, so what you will see in trends is automation. Nowadays, all the businesses and brands on WhatsApp don’t manually message their customers; it’s all set on automation. They have a chatbot of their own. That’s also on automation. Someone manually doesn’t do all these things.
Even on websites, people have started integrating chatbots. So, automation, which is there in AI, is going to boom a lot in 2024 because every business is realizing that they shouldn’t do everything manually; everything should be set on automation so that they can focus on other things. So, these automation skills are going to boom a lot. You can open an agency or provide a service where you automate everything from your entire social media to the website.
New Trends In E-commerce
Now, let’s move on to the next point, which is e-commerce. I’m not talking about normal e-commerce; I’m talking about social media e-commerce. Let me first tell you about a small new update that Instagram has brought. Now, whenever you go to post something, there’s an option called “Get Orders.” There, you can enter the name and price of your product. As soon as you publish it, if a customer sees it and likes the product, they don’t need to go to an external website. They can send you an order request right there, and you can confirm it.
This is a very small update, but what will happen in the future? Instagram will also include payment methods there. So now, there’s no need for anyone to go outside social media to purchase on an e-commerce platform.
Let’s say I’ve opened a sneaker brand. I’m entering the details of my product there, and someone is sending me an order request. I’m confirming it—all of this is happening on social media. And in the future, payment gateways might also come there. I’m not saying that people won’t go to websites. Major sales will still come from your website. But if someone wants to purchase something on social media, it will be easier for you or your business because you can take orders right there.
This e-commerce trend on social media is going to appear very soon, although it’s not in India yet. But there are many countries like China where live commerce is a very popular concept. People come live on social media, showcase products, and people purchase right there. So, in the coming time, you’ll see social media e-commerce booming, where you can make purchases directly on social media platforms.
Conclusion
So, these were the major digital marketing trends that you can see not only in 2024 but also in 2025 and 2026. We will tell you about all these trends so that you also don’t become outdated in your marketing industry. You should know what future trends can emerge or what new businesses can come into play in the future.
Before concluding, I would like to say that if you want to learn Digital Marketing and keep yourself up-to-date with all the latest trends, and make your career in the field of achievement then you can do an Advanced Digital Marketing course from the Indian Digital Marketing Academy (IDMA).
In this Advanced Digital Marketing Course, You will learn 25+ Modules, and 3 Live Projects, and get 9 Super Specializations with 100%* Placement Assistance.
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FAQ’s
In 2024, what will be the key trends in digital marketing?
Among the key trends in marketing are AI-driven marketing automation, personalized content, voice search optimization, the emergence of immersive technologies like AR and VR in marketing campaigns, and the continued dominance of video content.
In 2024, how will artificial intelligence (AI) shape digital marketing strategies?
AI is revolutionizing digital marketing by enabling predictive analytics for better targeting, chatbots for improved customer service, AI-driven content generation, dynamic pricing optimization, and enhanced data analysis to better understand customer behavior.
What role does data privacy play in the new trends of digital marketing for 2024?
Digital marketing is becoming increasingly concerned with data privacy. Marketers are focusing more on obtaining consent for data collection, ensuring transparent data usage policies, and prioritizing consumer trust and privacy in response to stricter regulations such as GDPR and CCPA.
How are brands leveraging influencer marketing differently in 2024?
In 2024, brands are moving towards micro and nano influencers for more authentic connections with niche audiences. They are also emphasizing long-term partnerships over one-off collaborations, prioritizing engagement metrics over follower counts, and incorporating influencer content into their overall marketing strategies more seamlessly.
How Are Brands Leveraging Influencer Marketing Differently in 2024?
In 2024, brands are using micro and nano influencers to connect more genuinely with specific audiences. They prefer long-term partnerships instead of one-time deals, focus more on engagement rather than the number of followers, and blend influencer content smoothly into their overall marketing strategies.
