Google Ad Policies to Use IP Addresses for Targeting
Google Ad Policies to Use IP Addresses for targeting, especially in Connected TV (CTV) advertising. These changes, set to take effect on February 16, 2025, come with advanced privacy protections to safeguard user data. Why Is Google Changing Its Policy? Google announced these updates on December 18, 2024, to reflect advancements in privacy-enhancing technologies (PETs). […]
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What is PPC Advertising? A Beginner’s Guide
About 65% of businesses see pay per click advertising as key to their marketing. It’s vital to grasp what PPC advertising is and how it functions. This guide will cover the basics of PPC and its role in digital marketing. Digital marketing can be complex, but PPC advertising offers clear benefits. It’s a cost-effective way to find […]
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WordPress SEO Audit Checklist for Beginners
Did you know 70% of online users skip paid ads and go straight to search results? This shows how vital it is to make your website search engine friendly. We’re here to help you with a detailed WordPress SEO audit checklist. It’s designed to boost your site’s ranking and make it more visible online. Key Takeaways Understanding […]
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Learn How to Do Digital Marketing Freelance and Achieve Success
Are you ready to turn your digital skills into a successful freelance career? This career offers freedom, flexibility, and great earning potential. Digital marketing freelance is a growing field for those who want to use their online skills in today’s digital world. In today’s world, online marketing for freelancers is more than just a job. It’s a smart career […]
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How Digital Marketing Is Changing the Automotive Industry
Digital marketing is transforming many industries, and the automotive sector is no exception. Car manufacturers, dealerships, and service providers are using digital tools to connect with customers in new ways. From social media ads to personalized content, digital marketing is now a must-have for staying competitive. Let’s dive into how digital marketing is reshaping the […]
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Microsoft Launches Multi-Format Campaigns for Audience Ads
Microsoft Ads has made it easier for advertisers to manage campaigns by launching multi-format campaigns for Audience ads. This new feature allows businesses to combine native, display, and video ads into one campaign, saving time and simplifying budget management. What Are Multi-Format Campaigns? Multi-format campaigns let you run different types of ads, like native ads, […]
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