Finding the best SEO tools free of charge can significantly boost your website’s performance. While these tools might have limitations, choosing the right ones can help you effectively manage and optimize your SEO efforts. Here are 15 essential free SEO tools to add to your toolkit.
Best SEO Tools Free
1. Ahrefs Webmaster Tools
Monitor Your Website’s SEO Health
Ahrefs Webmaster Tools (AWT) scans your website for over 100 common SEO issues that could be affecting your rankings. It provides insights into the keywords you’re ranking for and the sources of your backlinks.
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AWT not only identifies problems but also explains why they are issues and how to fix them.
2. Keyword Generator
Find Up to 100 Keyword Ideas
This tool shows you the top 100 keyword ideas for any keyword or phrase, along with important data like search volume and Keyword Difficulty.
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Toggle the Questions option to see “informational” queries that you can create content around.
3. Google Keyword Planner
Discover Keyword Ideas
Though designed for Google Ads, GKP is also useful for SEO, especially for finding trending or seasonal keywords.
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GKP provides keyword suggestions based on semantics, offering related keywords even if they don’t contain your seed keyword.
4. AlsoAsked
Identify Questions from Google’s ‘People Also Ask’ SERP Feature
This tool pulls questions related to your search query from the ‘People Also Ask’ section, helping you find subtopics and questions worth addressing in your content.
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Use these questions to create comprehensive content that answers multiple related queries.
5. Keyworddit
Find Topics Discussed on Reddit
This tool extracts keywords from Reddit communities, providing insight into what your audience is interested in.
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Keyworddit shows the context where the keyword appeared, giving you a better understanding of its relevance.
6. Google Trends
Discover Trending Topics
This tool shows the popularity of a topic over time, helping you capitalize on rising trends and avoid declining ones.
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Google Trends also suggests related topics and queries that are gaining popularity.
7. Keyword Difficulty Checker
Evaluate the Difficulty of Ranking
This tool assesses how challenging it would be to rank for a keyword based on Ahrefs’ Keyword Difficulty (KD) score.
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It estimates the number of backlinks needed to rank in the top 10 for your target keyword.
8. RankMath
Enhance Your WordPress Site’s SEO
This tool allows you to add title tags, meta descriptions, OG tags, and other meta tags without needing to code. It also helps with technical issues like URL redirects and fixing dead links.
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RankMath offers a comprehensive schema markup library that you can add to your posts.
9. HigherVisibility’s Google SERP Snippet Optimization Tool
Ensure Your Page Appears as Intended in Search Results
Enter your proposed title, meta description, and URL to see how your webpage will look in Google search results.
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Check the pixel counts to ensure your title, URL, and meta description fit within the maximum pixel lengths.
10. Merkle’s Schema Markup Generator
Create Structured Data Markup
Generate various types of schema markup to help search engines better understand your content. Simply select the type of markup, fill in the form, and paste it onto your site.
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Send the generated code to Schema.org’s Markup Validator or Google’s Rich Results Test tool to check its validity.
11. Ahrefs’ SEO Toolbar
Identify On-Page SEO Issues as You Browse
This toolbar provides SEO data for any webpage, including title, meta description, word count, headings, hreflang tags, canonicals, OG tags, structured data, and alt text.
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It also checks for outgoing links.
12. Free Backlink Checker
Find Backlink Opportunities
This tool shows the top 100 backlinks to any website or webpage, helping you identify competitors’ links that you might replicate.
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It also displays the anchor text for each link, helping you understand how the link was earned.
13. Hunter
Find Email Addresses for Link Outreach
Enter a domain to find a list of email addresses, saving you time on link outreach.
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Use Hunter.io’s bulk email finder to find and verify multiple email addresses simultaneously.
14. Google Search Console
Monitor and Troubleshoot Your Website’s Search Performance
This tool helps you find and fix technical errors, submit sitemaps, and check your Core Web Vitals.
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The URL Inspection tool provides detailed information about Google’s indexed version of a specific page.
15. Cloudflare
Speed Up Your Website with a Free CDN
This content delivery network (CDN) caches your website across global servers, speeding up content delivery. It also provides a free SSL certificate for enhanced security and a small SEO boost.
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Cloudflare’s free SSL certificate helps protect your site and improve your Google ranking.
In conclusion, utilizing the best SEO tools free of charge can greatly enhance your website’s SEO performance without breaking the bank. These tools, from keyword research to backlink analysis, provide essential insights and functionalities to help you optimize your website effectively. By incorporating these 15 free tools into your SEO strategy, you can improve your site’s visibility, drive more traffic, and achieve better search engine rankings.
