Instagram has officially launched a standalone video editing app called Edits, designed especially for creators. This all-in-one platform helps users organize projects, take notes, shoot and edit videos, and even track video performance with built-in analytics.
Why Did Instagram Launch Edits?
Instagram’s CEO Adam Mosseri announced the app earlier this year as a direct rival to CapCut, a popular video editing app previously removed along with TikTok in some regions. While casual users can explore it, Edits is mainly built for serious content creators who need advanced editing tools and project management features in one place.
Top Features That Make This App Stand Out
This video editor isn’t just about trimming clips. It comes with a full suite of features designed to help creators produce high-quality, engaging content.
1. Multi-Layer Timeline for Editing
Users can work with multiple video streams on a single timeline. This feature is perfect for adding overlays, transitions, B-rolls, and text animations. You get better control over your content, especially when working with complex projects.
2. Project Dashboard
Tired of losing track of your content? This app solves that. You can manage multiple projects under one dashboard. Each project keeps your footage, edits, notes, and audio files organized and easy to access.
3. Idea Notes and Planning Tools
Many creators get ideas randomly throughout the day. The built-in note feature allows you to write down future video concepts, add reminders, or jot down script ideas. You can even attach notes to your saved videos or Reels for reference later.
4. Trend Discovery
Want to stay ahead of the curve? You can search for trending video formats, sounds, and styles directly in the app. This feature helps guide your creativity and ensures your content stays fresh and engaging.
5. Longer Video Recording
The built-in recorder lets you shoot videos up to 10 minutes long. This is a major upgrade from the 3-minute limit found in the default in-app camera tools of most social platforms.
6. AI Features for Creative Editing
AI-powered tools let you:
- Animate still images
- Cut out people or objects
- Replace the background
- Auto-generate captions
This is perfect for creators who want eye-catching videos without spending hours editing.
7. Special Effects and Green Screen
Built-in green screen functionality allows you to change your background easily. You can also use filters, transitions, text animations, and audio effects to give your videos a professional look.
8. Royalty-Free Music
You can add music from a royalty-free library without copyright worries. This is especially useful for content that you want to repurpose across multiple platforms.
9. Analytics and Insights
Track how your videos are performing right inside the app. You can view metrics like views, engagement, and more to see what works and improve your future content.
10. Watermark-Free Export
One of the most requested features: You can export your videos without any watermark. Whether you want to post directly to social media or save the video for another platform, your content remains clean and professional.
Upcoming Features to Look Out For
Instagram is already working on more tools to make Edits even better:
- Keyframes for editing specific video elements
- AI-powered background changes
- Collaboration features for team editing
- New fonts, text animations, transitions, and voice effects
- Filters and sound effects
These upgrades will likely launch on Edits first before appearing in the main Instagram app.
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Edits vs. CapCut: What’s the Difference?
While tools like CapCut and InShot have been around for a while, this app offers deeper integration with content publishing platforms and a stronger focus on project organization. It’s made for people who want more than quick edits it’s for creators who treat content creation as a serious business.
Here’s a quick comparison:
| Feature | This App | CapCut |
| Watermark-free exports | ✅ | ✅ |
| Built-in trends search | ✅ | ❌ |
| Note-taking feature | ✅ | ❌ |
| Max recording length | 10 minutes | Depends on device |
| AI background swap | ✅ | ✅ |
| Deep social integration | ✅ | Partial |
How to Get the App
The app is free to download and is available for both Android and iOS users. Simply head to the Google Play Store or Apple App Store, search for the video editor, and install it. There are no subscription costs or hidden fees, making it ideal for creators at any stage.
Final Thoughts
If you’re someone who creates videos regularly for Reels, YouTube Shorts, or any other platform, this app is worth checking out. It offers professional-level tools, creative freedom, and time-saving features in a mobile-friendly format.
Instead of juggling five different apps to make one video, now you can do everything in one place from planning to publishing.
So, whether you’re just starting out or you’re already a full-time content creator, this new editing app could be the upgrade your content strategy needs.
