Microsoft Ads has made it easier for advertisers to manage campaigns by launching multi-format campaigns for Audience ads. This new feature allows businesses to combine native, display, and video ads into one campaign, saving time and simplifying budget management.
What Are Multi-Format Campaigns?
Multi-format campaigns let you run different types of ads, like native ads, display ads, and video ads, within a single campaign. Before, advertisers needed to create separate campaigns for each ad type, but now it’s all in one place.
Why Multi-Format Campaigns Matter
This new feature aligns with the trend set by Google’s Performance Max campaigns, offering advertisers a more cohesive and user-friendly experience. It is now the default choice when creating an Audience ads campaign in Microsoft Ads.
Benefits of Multi-Format Campaigns
1. Streamlined Campaign Management
Instead of juggling multiple campaigns, you can manage all your ad formats in one campaign. This saves time and reduces complexity.
2. Easier Budget Management
Allocate and optimize your budget across all ad formats from one campaign. This is particularly helpful for businesses with smaller budgets that need to maximize every dollar.
3. Flexibility for Advertisers
You still have the option to create separate campaigns for specific ad formats if your goals require more focused targeting.
Also Read: Facebook Ads Manager your guide to social media success
How to Set Up Multi-Format Campaigns
Step 1: Choose Your Objective
Start by selecting one of these goals:
- Drive conversions
- Generate leads
- Build brand awareness
Step 2: Select “Audience” As the Campaign Type
After choosing your objective, select “Audience” to enable the multi-format campaign option.
Step 3: Add Ad Formats
You can choose one or all three ad formats:
- Native Ads: For blending seamlessly with content.
- Display Ads: For visual banners across websites.
- Video Ads: For engaging storytelling through video.
Create your first ad format, then scroll down and select “Save and create another ad” if you want to add more formats.
Step 4: Complete the Setup
After adding your ad formats, finalize the rest of the campaign setup:
- Target audience and locations
- Set your budget and bid strategies
Why Use Multi-Format Campaigns?
Microsoft Ads’ multi-format campaigns are especially useful for:
- Small businesses that want to get more results from their limited budgets.
- Advertisers looking for efficiency, as you can manage everything in one place.
- Creating consistent messaging, as all your ads share the same theme and objectives across channels.
This update reflects Microsoft Ads’ commitment to simplifying digital advertising and empowering advertisers to reach their audience more effectively.
What Does This Mean for Advertisers?
By combining ad formats into one campaign, you:
- Save time managing multiple campaigns.
- Make better use of your budget.
- Deliver cohesive messages across different platforms.
It’s a game-changer for advertisers who want to maximize their impact without increasing their workload.
Will You Try Multi-Format Campaigns in 2025?
Microsoft’s multi-format campaigns offer a smarter way to advertise across native, display, and video formats. With its simple setup and flexibility, this feature could revolutionize your ad strategy in the coming year. Will you be giving it a try?
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